Commercial and advertising photographer based in Christchurch, New Zealand.
Photography for advertising agencies, graphic designers, manufacturers,
architects and a diverse range of local small businesses. 
From concept through to file production, photographer Damon Mcphail will personally create your work.
Born in Christchurch Damon has an extensive knowledge of Canterbury, Queenstown,
and South Island locations.

Expert in the art of light and highly skilled at photoshop retouching,
colour management and special effects. “You have my personal guarantee of
excellence in every step of the photography process.’’
The versatile studio facilities include a 7m curved paintable background, high platform
overhead shooting, adjacent kitchen, drive-in full truck door,  black walls to avoid reflections,
huge 5m soft light on rails, 8 alternative soft light sources and 20 light units with different characteristics.
Photography capture is largely digital- up to size A0, option of a digital camera back on the
4x5" technical studio camera and "for the purists I still enjoy capture with 4x5 transparency film
which has a subtle quality difference and encourages a more analytical working approach.’’ 

Advertising photography work is split evenly between working directly for manufacturers or service industries
“I enjoy the process of maximizing the potential in a product or location, achieving the clients brief
and appealing to the clients target market"
Or alternatively working for our creative's "bringing to life an agency visual or Designer/Creatives brief
is a challenging and satisfying process. Realising their ideas, working together constructively and even
exceeding expectations”
Economical and happy to work on a shoestring, Damon will instill an image of quality and character about
your product or service regardless of budget.